Viral On 
Developed By Dentists
Simply White's ingredients are clinically proven to whiten teeth and improve dental hygiene.
Simply White Whitening Powder
Simply White combines three clinically studied actives — rooted in NASA research, Japanese oral care, and dentist-recommended formulas — in one powder that whitens your teeth, strengthens enamel, and freshens your breath. Just dip and brush — zero sensitivity, results in 14 days.
Developed By Dentists
Simply White's ingredients are clinically proven to whiten teeth and improve dental hygiene.
PAP+ Technology
A peroxide-free whitening active that lifts stains and brightens your smile — without harming enamel or causing sensitivity.
Microfine Whitening Powder
An ultra-fine powder that polishes gently — no grit, no damage.
Peroxide-Free & Fluoride-Free
Gentle enough for daily use, even on sensitive teeth.
Works With Any Toothbrush
Just dip and brush — no trays, LED lights, or gadgets.
Healthy for your teeth, not just whiter
Naturally Prevents & Repairs Cavities
Simply White contains high-quality Hydroxyapatite, the same mineral in your teeth. It strengthens your teeth by filling in microscopic cracks, reduces sensitivity, and remineralizes your teeth without fluoride.
Freshens Breath Better Than Mouthwash
Unlike gum and mints, Simply White keeps breath fresh at the root with clinically-proven CPC: an antimicrobial compound used to fight the plaque and bacteria that cause bad breath.
Whitens Teeth Instantly
PAP+ breaks down the pigments that cause yellowing and stains, creating a fast-acting whitening effect that targets the root cause of discoloration. You’ll see whiter teeth instantly, and the results get better with every use! Simply White works on all stains, including:
What is inside Simply White?
Featuring powerful ingredients straight from Japanese clinics, NASA labs & trusted dentists, you've never brushed with anything this advanced before!
Activated PAP+ Powder
Whitens teeth without sensitivity
Cetylpyridinium Chloride (CPC)
Clinically proven breath-cleansing compound
Hydroxyapatite
Strengthens enamel + repairs cavities
Lemon
Naturally brightens and freshens breath.
Peppermint
Cools the mouth and leaves a fresh feeling.
Mica
Adds sparkle for visual brightness.
Mint
Enhances flavor and combats bad breath.
Who says whitening has to be difficult?
Only Simply White combines fast, effective whitening with healthy ingredients that keep your teeth strong and your breath fresh.
Simply White is easy to use
If you can brush your teeth, you can use Simply White — use it before or after your normal brushing.
We’re Going Viral For A Reason 😍
100 Million+ Views & Counting
The results speak for themselves
Real results from people who made the switch to Simply White.
Real customer results
Thousands Of People Have Already Transformed Their Smile With Simply White
How Simply White compares
| Simply White | Whitening Trays | Whitening Strips | |
|---|---|---|---|
| Whitens without pain | ✓ | ✕ | ✕ |
| Strengthens & remineralizes enamel | ✓ | ✕ | ✕ |
| Freshens breath | ✓ | ✕ | ✕ |
| Gentle on sensitive teeth | ✓ | ✕ | ✕ |
| Dentist-developed | ✓ | ✕ | ✕ |
| Easy to use | ✓ | ✕ | ✓ |
| Safe for daily use | ✓ | ✕ | ✕ |
TRY IT RISK-FREE FOR 30 DAYS!
Don’t take our word for it — try Simply White for 30 days and see the results for yourself!
We’re so confident that Simply White will transform your smile from the inside out, we proudly back every purchase with a 100% money-back guarantee. If you’re not totally blown away by your new smile, we will quickly refund your money, no questions asked.