Viral On Get a brighter smile — just by brushing.
Simply White combines three clinically studied actives — rooted in NASA research, Japanese oral care, and dentist-recommended formulas — in one powder that whitens your teeth, strengthens enamel, and freshens your breath. All you have to do is brush.
PAP+ Technology
A peroxide-free whitening active that lifts stains and brightens your smile — without harming enamel or causing sensitivity.
Microfine Whitening Powder
An ultra-fine powder that polishes gently — no grit, no damage.
Peroxide-Free & Fluoride-Free
No harsh chemicals — gentle enough for daily use, even on sensitive teeth.
Works With Any Toothbrush
Just dip and brush. No trays, LED lights, or complicated gadgets.
The whitening solution that is actually healthy for your teeth
Simply White is the result of decades of research across three proven ingredients. Now you get all the benefits in a single brush:
Naturally Prevents & Repairs Cavities
Simply White contains high-quality Hydroxyapatite, the same mineral in your teeth. It strengthens your teeth by filling in microscopic cracks, reduces sensitivity, and remineralizes your teeth without fluoride.
Freshens Breath Better Than Mouthwash
Unlike gum and mints, Simply White keeps breath fresh at the root with clinically-proven CPC: an antimicrobial compound used to fight the plaque and bacteria that cause bad breath.
Whitens Teeth Instantly
PAP+ breaks down the pigments that cause yellowing and stains, creating a fast-acting whitening effect that targets the root cause of discoloration. You’ll see whiter teeth instantly, and the results get better with every use! Simply White works on all stains, including:
TRY IT RISK-FREE FOR 30 DAYS!
Don’t take our word for it — try Simply White for 30 days and see the results for yourself!
We’re so confident that Simply White will transform your smile from the inside out, we proudly back every purchase with a 100% money-back guarantee. If you’re not totally blown away by your new smile, we will quickly refund your money, no questions asked.
What is inside Simply White?
Featuring powerful ingredients straight from Japanese clinics, NASA labs & trusted dentists, you've never brushed with anything this advanced before!
Activated PAP+ Powder
Whitens teeth without sensitivity
Cetylpyridinium Chloride (CPC)
Clinically proven breath-cleansing compound
Hydroxyapatite
Strengthens enamel + repairs cavities
Lemon
Naturally brightens and freshens breath.
Peppermint
Cools the mouth and leaves a fresh feeling.
Mica
Adds sparkle for visual brightness.
Mint
Enhances flavor and combats bad breath.
Who says whitening has to be difficult?
Only Simply White combines fast, effective whitening with healthy ingredients that keep your teeth strong and your breath fresh.
Simply White is easy to use
If you can brush your teeth, you can use Simply White — use it before or after your normal brushing.
We’re Going Viral For A Reason 😍
100 Million+ Views & Counting
The results speak for themselves
Real results from people who made the switch to Simply White.
Real customers, real results.
Thousands Of People Have Already Transformed Their Smile With Simply White
BEFORE
AFTER
BEFORE
AFTERHow Simply White compares
| Simply White | Whitening Strips | Dentist Visit | |
|---|---|---|---|
| Whitens without peroxide | ✓ | ✕ | ✕ |
| Strengthens enamel | ✓ | ✕ | ✕ |
| Freshens breath | ✓ | ✕ | ✕ |
| Zero sensitivity | ✓ | ✕ | ✕ |
| Cost | $29.99 | $$ | $500+ |
Frequently asked questions
How do I know Simply White is safe?
Why do teeth turn yellow in the first place?
How fast will I see results?
Will it hurt my teeth or make them more sensitive?
How is it different from whiteners I have already tried?
Will I really see a difference, or is this another natural product that barely works?
Is it a toothpaste? Should I replace my toothpaste with it?
Is it worth the price compared to strips or whitening toothpaste?
When will my order arrive?
Your brightest smile is 14 days away
Join 50,000+ customers who whitened on their own terms — gently, at home, in two minutes a day.